modeling the effect of social media based brand communities on value creation practices, brand trust and loyalty

The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

Social media based brand communities are communities initiated on the platform of social media. In this article, we explore whether brand communities based on social media (a special type of online brand communities) have positive effects on the main community elements and value creation practices in the communities as well as on brand trust and brand loyalty. A survey based empirical study wit...

The Impact of Social Media Marketing on Brand Loyalty

This article is "Retracted" at 2018/04/04 due to "Plagiarism" totally from "Erdoğmuş, İ. E., & Cicek, M. (2012). The impact of social media marketing on brand loyalty. Procedia-Social and Behavioral Sciences, 58, 1353-1360."

The Role of Trust on Brand Loyalty and Brand Equity

This study aims to identify the mediating effect of trust on brand loyalty and brand equity. Three antecedents including cognitive and experiential factors are evaluated to identify their direct effects on brand loyalty and brand equity. Their indirect effects through trust are also evaluated. This study conducted a survey through both paper-based and online based survey. The respondents were 2...

The effects of value co-creation practices on building harmonious brand community and achieving brand loyalty on social media in China

Impact of Digital Media on Brand Loyalty and Brand Positioning

The objective of this research was to find out the importance of digital media and business to increase their revenues and market their products in a better way. Another objective of this research to differentiate between conventional and new media and to view the level of awareness about their concept among people. This research is exploratory and research design is qualitative in nature. We c...

Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty

The present paper focus on ITC notebook and try to understand consumer social responsibility for  cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. An experimental design with 693 participants was used. The results shows that consumers like cause related marketing campaigns and ready to do extra ef...